Let's Get REAL…
Random Scene-to-Ad Pairings Lead to Random Results
Advertising is all about emotional connection.
Our AI algorithms map the emotional landscape of TV programming. We use that map to deliver a cutting edge Brand Suitability & Safety solution for
advertisers and content creators.
REAL Innovation in AI Advertising Technology
REAL Unique
Scene-level emotional context targeting at scale doesn’t exist in the advertising industry.
We are unique.
REAL Cool SaaS Platform
We help brands understand how a viewer is feeling based upon what
they just watched, enabling the brand to match their message with emotional
intelligence to the viewer’s emotional state,
while protecting their privacy.
REAL Helpful for Legacy TV Producers
Empowering linear and connected TV networks to conduct
campaigns with emotionally intelligent ad placement and compete with Big Tech
UGC (User Generated Content) in a new way, expanding ad revenue
opportunities and removing brand safety &
suitability issues — all in one solution.
REAL Ethical Solution with Humanistic Integrity
A humanistic solution, in contrast to behavior based data collection and marketing currently under scrutiny in the public realm. Only REAL follows APA principles and delivers the precision of moment by moment emotional mapping, expanding beyond the basics into a scientific classification system including 48+ emotional contexts.
REAL Empowerment for TV Advertisers
Enabling advertisers to land the perfect ad at the perfect moment
every time, making the best use of their budget and experiencing the most
lift from their ad.
REAL Solution for Brand Safety & Suitability
Saving ad agencies and media planners countless hours, eliminating the tedious tasks of optimization and clean up. No more worrying about managing Do Not Run or White Lists.
REAL data enables nuanced targeting that finds the right moments and avoids the damaging moments even within challenging content like Reality TV.
REAL Interesting Contextual Matching of Ads with TV Moments
We’ve figured out a way to make the perfect match between the
scene you just watched and the advertisement, improving the ad experience for buyers, sellers, and viewers alike.