Humanistic Emotion AI

Grounded in science, proven in practice

REAL Engagement AI provides a humanistic framework and metrics for understanding, measuring, and aligning emotion in intelligent systems — so leaders can design trusted, explainable technologies that create durable value across media, advertising, robotics, teams, and AI agents and LLM platforms.

Why REAL Engagement AI

Emotion is not a tool for persuasion.

Most emotion AI systems today are built on behaviorist assumptions — optimizing for reaction, stimulation, or short-term engagement.

REAL Engagement AI takes a different approach.

Our framework is grounded in decades of research in psychology and character science, treating emotion as a reflection of meaning, values, and character. This distinction becomes increasingly important as emotionally intelligent systems scale, persist, and interact with people over time.

REAL enables organizations to design emotionally aware systems that are effective, explainable, and humanistic.

Proven Outcomes Across Domains

Advertising & Media

Improved conversion efficiency, higher-quality engagement, and stronger long-term brand trust — without reliance on manipulative persuasion tactics.

Robotics & Embodied AI

More stable human–agent relationships, reduced novelty decay, and improved long-term interaction outcomes in companion and care contexts.

Organizations & Leadership

Measurable improvements in leadership effectiveness, communication quality, and cultural alignment associated with character-based frameworks.

Clinical & Therapeutic Systems

Emotional engagement associated with meaning, psychological safety, and well-being, aligned with professional and ethical standards.

Agentic & LLM Systems

Improved emotional consistency, user trust, and explainability for alignment, safety, and governance teams.

Outcomes reflect reported results across studies, pilots, and applied deployments.

FOLLOW OUR PROGRESS