Advertising is All About Emotional Connection

Our AI algorithms map the emotional landscape of TV programming.
We use that map to deliver a cutting edge Brand Suitability & Safety solution for advertisers and content creators.

REAL Vision

To be the world leader providing emotional intelligence
data and related services to the advertising industry

MEET THE TEAM

  • RENÉE BUNNELL, PhD

    Founder, Innovation & Research

    Trained as a Clinical Psychologist

    Board member IEEE Ethics & AI / Values in Autonomous System

    Former executive - Silicon Valley Startups

  • IRINA DZYUBINSKY, MA

    CoFounder & CPO

    20+ years experience as an Advertising Effectiveness Measurement expert.

    Worked with media leaders including Publicis, WPP/GroupM, IPG, Time Inc/Meredith, Viacom/Paramount, and A+E Networks.

  • Mike Drath - CFO

    MIKE DRATH, MBA

    Finance

    Former CFO/COO Paramount Global | Pluto TV & The Audience

    Former Head of Finance - Disney Mobile Gaming

  • Amber Horan Headshot

    AMBER HORAN, PhD

    Media Psychology

    APA div 46 Media Psychologist

    Trained in Positive Psychology & Cross-Cultural Human Labeling Training

MEET OUR ADVISORS

  • HOWARD APPLEBAUM

    Strategic Consulting, Advising

    Chief Strategy Officer - Liquid Soul

    President, Billboard

    Former President, Nielsen Entertainment

  • MARJORIE HALL

    Strategy, Brand & Agency

    Former Chief Marketing Officer - Publicis Groupe

    Former VP Strategic Partnerships - CBS

    Former VP Tribune

  • UDI SCHLESSINGER, PhD

    Data Scientist & Neurobiologist

    Data Scientist specializing in machine learning, NLP, deep learning, and recommender systems

    Tech entrepreneur

  • DANIEL SANDERS

    Engineering

    Former SVP Engineering Univision

    Former VP Engineering Paramount Global, Pluto TV, Verizon Media, Sony Crackle

  • REID BLACKMAN, PhD

    Ethics & AI

    Author: HBR , Ethical Machines: Your Concise Guide to Totally Unbiased, Transparent, & Respectful AI

    Advisor to the Deloitte AI Institute and Ernst & Young

    CEO - Virtue Consultant’s

Interested in finding out what insights REALContxt can uncover about your latest advertising campaign? Contact us to find out how REAL Data can help your ad’s message show up at the right times and avoid the wrong ones.

GET IN TOUCH

COME VISIT

Our New York meeting space is a great place to discuss your media campaign and find out what REAL Engagement AI can do for you.

REAL Engagement AI

30 West 63 Street
New York, NY 10023